Caribbean Campaigns Platform

Caribbean Campaigns Platform

From a Signed Deal to a Live Campaign

Why are we building this?

Nothing Was Joined Up

A deal was agreed in a spreadsheet. Content was chased over email. Files landed wherever someone happened to put them. And there was no answer on how the season was going until it had already ended.

What are we building?

One Platform for Every Sponsored Campaign

A single platform to run every sponsored Caribbean campaign end to end — something that has never existed here before.

Four stages connected end to end

The handover is what matters: from closing a deal, through collecting branded content and feeding the marketing teams and agencies, to the campaign going live. Nothing asked or done twice. One smooth integrated platform.

Four applications we developed in-house

Fully integrated with one another: the Negotiations Form, the Vendor Content Form, the Storage System that feeds the whole campaign production team, and the Brand App Builder that brings interactive brand experiences to travellers.

Here is how it works:

1 Negotiate Category & Commercial Managers Goes in Vendor interest Package prices and quarters The vendor’s contacts Negotiations Form Comes out A closed deal: vendor, package, quarters and value 2 Collect Vendors Goes in The deal, in a signed link Two links: the vendor’s and the agency’s Content Form Comes out Logos, packshots, lifestyle films, Brand App film and call to action 3 Store Marketing operations Goes in Submitted files and manifest Cloud Storage Downloaded by the agencies Comes out The quarter’s archive, one folder per brand 4 Produce Marketing & production partners Goes in The archive, and the three production lists below Campaign Production Brand App Build Comes out In-store and airport artwork, social, and the QR experience One shared record behind all four stages — the deal written once by Avolta, the products once by the vendor The same record generates the three production lists Brands & SKUs by Country Who posts what and which logos go into each country’s printed and digital artwork? A5 Display List One display per promoted product, per market — with price and campaign line. Video Loop List Two LED loops per country, structured screen by screen. Priority leads. Negotiations Dashboard — everyone reads the same numbers The campaign goes live, in the quarter it was sold for

Built for Productivity, Accuracy and Speed to Market

A before-and-after of every stage in implementing a marketing campaign, from the deal to the execution: who has access, how it was done before, how it is done now, and what it brings.

Negotiations

Access restricted to

Category Managers and Country Commercial Managers

Before

Shared Excel file captured deal and quarterly details.

Concurrent edits and limited access, version and backup controls risked inaccurate, overwritten or lost data.

Now

Online form captures the same information, with no additional requests: package, investment and quarters.

One deal record serves all four stages.

Benefits

Controlled access

Password-controlled access and editing.

Entered once

No duplicate data entry. The vendor’s links are sent when the deal is completed.

Reports on demand

Automated, on-demand performance and income-flow reports by market, category, scope (LOC/GLO) and quarter. Performance reports remain available to all internal stakeholders.

Content gathering

Access restricted to

Vendors

Before

Repeated email exchanges to collect assets. Marketing manually tracked received and missing content.

Now

Vendors use their own link to declare the brands, SKUs and prices or promotions active in the campaign, and — together with their agencies, who have a link of their own — submit the creative assets through a standardized online form.

Benefits

Right the first time

Structured submissions meet technical asset specifications and support consistent brand execution.

One place, no email chase

Every campaign asset is shared in one place, with no back-and-forth emails.

Branded content storage

Access restricted to

Marketing and agencies

Before

Assets were stored manually. Teams tracked available and missing content, with a risk of misuse by internal teams and agencies.

Now

Vendor files are stored in a structured cloud Content Library accessible to marketing agencies.

Benefits

Organized automatically

Automatic organization by vendor and asset type, including logos, images, video and social content, speeds production and supports brand consistency.

Shared and pending, at a glance

Everyone knows exactly what has been shared and what is still pending for the campaign’s execution.

Campaign execution

Access restricted to

Marketing and agencies

Before

Manual artwork preparation risked incorrect logos and products across key visuals, in-store materials, video, social media and newsletters.

Asset availability was tracked manually, with a risk of misuse by internal teams and agencies.

Now

Recorded deals automatically generate the production lists, which speed up the creation of every in-store and online communication with the agencies and shorten the campaign’s time to market.

Benefits

Accurate on every touchpoint

Supports delivery of all contracted communication touchpoints and accurate brands, products, locations, descriptions, prices and promotions.

Faster to market

Improves agency productivity and campaign time to market.

Campaign engagement

Access restricted to

Customers, by scanning the QR code in store

Before

Most interaction with customers followed the traditional route: printed and digital communications.

Now

The Brand App Experience draws on artificial intelligence to create an exclusive experience for each sponsoring brand and product, reached by scanning the product’s QR code in store.

Benefits

An experience for every brand

Each sponsored product has its own Brand App — its film, its call to action and its stamp — made for that brand alone.

Engagement that converts

Collecting three stamps unlocks the campaign’s instant reward with a qualifying purchase, turning a scan into a visit to the till.

Measured, not guessed

Scans, different phones and completed collections are counted by brand, product and market.

The platform was developed entirely locally, and it integrates with no Avolta system — nothing here reads from one, writes to one, or connects to one.

Stage 1 · Negotiate

Where Every Deal Is Recorded

AVOLTA ONLY

Negotiations Form

The Avolta Account Manager records the deal the moment it closes. Everything the vendor receives afterwards is generated from that record — starting with their content link.

  • Fixed at signature — the vendor, package and quarters are set when the deal closes. Brands and products are declared by the vendor in their content link, aligned with the Account Manager.
  • One brief for everyone — stock, in-store and online communications and the activation itself all work from the deal record.
  • Written once, never retyped — the content link is generated from the same record, and already shows what was agreed.
Negotiations Overview — every recorded deal
Negotiations Overview — every deal recorded so far
The negotiation form — one deal, four sections
The form itself — one deal, three sections

Who can edit the Negotiations Form?

  • Category ManagerThe deals they negotiate on global brands, within their own category.
  • Commercial Manager / DirectorThe deals of their own market — and of a second market, where one is assigned — in any category.

Roles govern who can edit this form. Everyone else reads it through the Negotiations Dashboard. Every stakeholder sees every market's deals.

What is recorded here:

A deal is entered only once it has been fully aligned and approved with the vendor. The form is where an agreement is recorded — never where it is negotiated. Accuracy here decides everything downstream: every stage that follows, and every input the other systems receive, is built from this record and from nothing else.

  1. The vendor who the deal is with
  2. The scope whether the brand is a global or a local one
  3. The category ALC, FOOD, P&C, WJA, SOU, TLL or EEP
  4. The package type First, Business or Economy
  5. The quarters which of the four campaigns it covers
  6. The investment the agreed value
  7. The negotiator who closed it, and the day it closed
  8. Brands and products are not recorded here: the vendor declares them, quarter by quarter, in Section 1 of their own form — aligned with the Account Manager and within the package’s limits.

The Vendor’s Content Link

  1. Part of the Negotiations app sending the link is a function of the app itself — not an email someone remembers to write
  2. One click a button on the deal opens Outlook on a pre-defined template, already filled in with the vendor’s contacts recorded in the Negotiations Form and including both links — the vendor’s own, and the content-only one for its agency
  3. Two links. All quarters. the vendor — and their agency — may fill in every quarter they take part in at once, or return to the same links and complete it quarter by quarter
  4. Always at hand the Vendor Links page copies either link again, or opens the vendor’s form on their behalf

Automated link dispatch and content-sharing follow-up

Status at a glance — from the Negotiations panel, the platform's administrator — the Marketing Director — sees who has opened their link and where each quarter's content stands: sent, opened, received.

A follow-up before the deadline — dispatched from that same panel from 48 hours before the deadline, while the content has not arrived, naming what is still missing.

What is handed to the next stage:

Stage 1 Negotiations Form The closed deal
Stage 2 Vendor Content Form Opens already knowing it

What travels with the completed Negotiations Form

  1. The deal ID carried inside the vendor's link, so the vendor's content form knows which deal it is, and every detail of it
  2. The vendor and their contacts who receive the links, per quarter
  3. Package and quarters which set how many brands and products may be submitted — the brands and products themselves are declared by the vendor, in their own form
The four campaigns of the year
  • Q1 Escape to the Caribbean Feb 01 – Mar 31
  • Q2 Bloom Into Summer Apr 29 – Jun 30
  • Q3 The Ultimate Caribbean Summer Aug 02 – Sep 30
  • Q4 A Caribbean Holiday Wonderland Nov 01 – Jan 09
The three packages, and what each includes
ProductsBrandsBrand AppOn socialPer quarter
Firstup to 3up to 3one per product3 productsUS$20,000
Businessup to 2up to 2one per product2 productsUS$14,000
Economyup to 3up to 3one, on the key product1 productUS$3,500

The limit always holds, but it is counted per market, not per deal. The products are also shared across the brands rather than given to each one: First’s three can be three on one brand, or one on each of three.

Counting per market is what lets a product be replaced where it is not sold. A First deal can hold four products and still be inside the limit everywhere:

A First packageDRJMPRTTBH
Product 1●●●●●
Product 2●●●●●
Product 3 not in PR’s assortment●●—●●
Product 4 replaces it, PR only——●——
Products in that market33333

Four products in the deal, three in every market. A market may also hold none at all.

What each package includes, touchpoint by touchpoint
TouchpointWhat’S IncludedBrand VisibilityWhereWhen / Frequency
Social mediaBranded carousel: 3 products promoted on Avolta’s local social timelinesPackshotDR · PR · JM · TT1 product/post per week
E-mail newsletter · CaribbeanNewsletter sent to local loyal customersLogoDR · JM1 e-mail per month
E-mail featured product PLUS · CaribbeanPremium placement of 2 products in the newsletter bodyPackshot & descriptionDR · JM1 e-mail per month
E-mail newsletter · North AmericaNewsletter sent to USA & Canadian loyal customersLogoUSA main cities of origin1 e-mail per month
E-mail featured product PLUS · NAPremium placement of 1 product in the newsletter bodyBranded contentUSA main cities of origin1 e-mail per month
R&C website · Home bannerMain home banner with campaign CTALogoParticipating Country (ies)Campaign period
R&C website · Landing pageAll products from participating brands (if image and description are available)Packshot & descriptionParticipating Country (ies)Campaign period
Club Avolta AppCampaign page in ‘My Rewards’ promoting the campaign · CTA to reserve via appLogoParticipating Country (ies)Campaign period
Push notificationPush promoting the main campaign CTA—Participating Country (ies)On entering the geofenced area
Airport media (outshop)Campaign promoted in key airport areas · 3 products featuredLogo + packshotDR · PRQ1 · Q2 · Q3 (1 mo) · Q4 (2 mo)
In-store · Banners & lightboxesBanners and lightboxes in key store locations · campaign CTALogoParticipating Country (ies)Campaign period
In-store · A5 displaysBranded A5 display with 3 different productsLogo, packshot, descriptionParticipating Country (ies)Campaign period
In-store · LED screens ¹Main campaign CTA flight + branded flight with 3 different productsLogo, packshot, descriptionParticipating Country (ies)Campaign period
Additional Merchandise SpaceDedicated space for 3 products in the main Campaign Activation areaProductsParticipating Country (ies)Campaign period
Interactive experience ²QR code with branded content at shelf level for 3 productsLogo + branded contentParticipating Country (ies)Campaign period

LED screens subject to availability. The brand provides 200 small gifts per campaign, for instant prizes.

TouchpointWhat’S IncludedBrand VisibilityWhereWhen / Frequency
Social mediaBranded carousel: 2 products promoted on Avolta’s local social timelinesPackshotDR · PR · JM · TT1 product/post per week
E-mail newsletter · CaribbeanNewsletter sent to local loyal customersLogoDR · JM1 e-mail per month
E-mail featured product · CaribbeanPlacement of 1 product in the newsletter bodyPackshot & descriptionDR · JM1 e-mail per month
R&C website · Home bannerMain home banner with campaign CTALogoParticipating Country (ies)Campaign period
R&C website · Landing pageAll products from participating brands (if image and description are available)Packshot & descriptionParticipating Country (ies)Campaign period
Club Avolta AppCampaign page in ‘My Rewards’ promoting the campaign · CTA to reserve via appLogoParticipating Country (ies)Campaign period
Push notificationPush promoting the main campaign CTA—Participating Country (ies)On entering the geofenced area
In-store · Banners & lightboxesBanners and lightboxes in key store locations · campaign CTALogoParticipating Country (ies)Campaign period
In-store · A5 displaysBranded A5 display with 2 different productsLogo, packshot, descriptionParticipating Country (ies)Campaign period
In-store · LED screens ¹Main campaign CTA flight + branded flight with 2 different productsLogo, packshot, descriptionParticipating Country (ies)Campaign period
Additional Merchandise SpaceDedicated space for 2 products in the main Campaign Activation areaProductsParticipating Country (ies)Campaign period
Interactive experience ²QR code with branded content at shelf level for 2 productsLogo + branded contentParticipating Country (ies)Campaign period

LED screens subject to availability. The brand provides 200 small gifts per campaign, for instant prizes.

TouchpointWhat’S IncludedBrand VisibilityWhereWhen / Frequency
Social media1 product promoted on Avolta’s local social timelinesPackshotDR · PR · JM · TT1 post per week
E-mail newsletter · CaribbeanPlacement of 1 product in the newsletter body — e-mail exclusive to locally sourced brandsLogoParticipating Countries– Available in DR · JM1 e-mail per month
R&C website · Home bannerMain home banner with campaign CTALogoParticipating Country (ies)Campaign period
R&C website · Landing pageAll products from participating brands (if image and description are available)Packshot & descriptionParticipating Country (ies)Campaign period
Club Avolta AppCampaign page in ‘My Rewards’ promoting the campaign (sweepstakes) · CTA to reserve via appLogoParticipating Country (ies)Campaign period
In-store · Banners & lightboxesBanners and lightboxes in key store locations · campaign CTALogoParticipating Country (ies)Campaign period
In-store · A5 displaysBranded A5 display with 3 different productsLogo, packshot, descriptionParticipating Country (ies)Campaign period
In-store · LED screens ¹Main campaign CTA flight + branded flight with up to 3 SKUs on the same artworkLogo, packshot, descriptionParticipating Country (ies)Campaign period
Interactive experience ²QR code with branded content at shelf level for 1 key productLogo + branded contentParticipating Country (ies)Campaign period

Economy is exclusive to locally sourced brands.

LED screens subject to availability. The brand provides 50 small gifts per campaign, for instant prizes.

Multi-quarter discount

Commit to the year. Save up to 30%.

Brands committing to more than one quarterly campaign earn a progressive discount — which buys stronger planning, better execution and sustained visibility across the Caribbean travel-retail year.

Save10%on 2 quarters
Save20%on 3 quarters
Save30%on all 4 quarters

The discount applies to the full-price investment, the main package and the add-on together.

The total is split into equal installments, paid at the start of each quarter. Annual billing can be arranged on request.

Q4 is not sold separately, and a single quarter is sold at full price only — the Q3 round is the last chance to be in the holiday campaign.

Stage 1 · Negotiations Dashboard

One dashboard. One team. One goal.

EVERY STAKEHOLDER

The Dashboard Is Where the Campaign Is Steered

An up-to-date view of what the Caribbean campaigns have already secured, and of the opportunity still ahead — open to everyone, with nothing held back. The same record the managers write is the one everybody reads, so the picture is true the moment a negotiation closes.

  • Live, not reported — the figures move as deals close, which is the difference between reporting a result and steering towards one.
  • One set of numbers — nobody assembles a status on request, and two people cannot hold two versions of it.
  • Open to all — no role gate. Roles decide who writes; everyone reads.
The Negotiations Dashboard: income to target, the four cuts, the income flow, and the products and mechanics agreed per vendor

What the Negotiations Dashboard shows

Income against the annual target first, then the same contracted total cut four ways — and finally where that money actually lands.

  1. Income to target what is closed, what is left, and the count of deals, vendors, brands and products
  2. Four charts performance by market, by scope, by category and by quarter
  3. The matrix one row per market, crossed with scope, category and quarter
  4. The book of deals every confirmed negotiation, ordered by whichever dimension the reader clicks: Closed, Scope, Category, Package Type or Negotiator
  5. Products and mechanics what was agreed with each vendor, quarter by quarter — the brands, their SKUs, the markets each one runs in, and the price or promo mechanic that prints on the artwork
  6. Every cut reconciles to the same contracted total, and every share sums to 100%.

And then, separately: where the money lands

This is the view that shows the share of income attributed to each market, and it is what the invoicing of vendors draws on.

The Income Flow table: what each market receives, split by quarter

How the income from the Caribbean campaigns is shared

  1. A Global Brand Deal split equally among the markets it actually activates in — a market the campaign skips receives nothing
  2. A Local Brand Deal stays whole in its own market, never redistributed

Stage 2 · Collect

Where the Vendor Supplies the Creative

VENDORS & THEIR AGENCIES

Vendor Content Form

When the deal closes, a link is dispatched to the vendor. It opens on a form where the vendor declares the brands, products and markets aligned with their Avolta Account Manager, then supplies the creative for each product.

  • No login, no account — the links are the credential: the vendor’s covers the whole deal, for the vendor to click and start sharing.
  • A second link for the vendor’s agency — content only: Sections 2 to 5, never Section 1 or any commercial detail. The same e-mail carries both links.
  • The deal is stated, the products are declared — package and quarters arrive filled in; brands, SKUs, markets, priority and price or promo mechanic are declared by the vendor in Section 1.
  • Five sections — Brands and Products, Brand Identity, Product Images, Social Media, Brand App Experience.
  • On the vendor's own schedule — submit every quarter at once, or return to the same links as each window opens.
  • The vendor always knows what is missing — a completeness meter separates what is required from what improves the activation. Each section saves on its own — by the vendor, its agency or the Avolta Account Manager — and Submit opens once every section is saved and complete.
The Vendor Content Form, already filled in from the deal

Who does what at this stage?

  • The vendorDeclares the brands and products in Section 1 and supplies the content, through their own link.
  • The vendor’s agencySupplies the content — logos, images and films, Sections 2 to 5 — through its own content-only link. It never sees Section 1, the package or any commercial detail.
  • The Avolta Account ManagerDispatches the links when the deal closes. When a vendor’s company blocks external sites, opens the form on the vendor’s behalf and saves what the vendor sends.

The vendor is asked only what a vendor can know: which product leads in each market, and what the creative is.

What is submitted here:

  1. Brands and Products SAP code, SAP Product Name, activation markets, priority and price or promo mechanic — declared by the vendor, aligned with their Avolta Account Manager
  2. Brand Identity the brand logo, white and black
  3. Product Images packshots for every product
  4. Social Media lifestyle images and films, per product
  5. Brand App Experience the Brand App film, up to 10 seconds, and a call to action of up to 40 characters, per product — from 2027

What is handed to the next stage:

Stage 2 Vendor Content Form The creative, as submitted
Stage 3 Storage System Folders already waiting for it

What travels with the completed Vendor Content Form

  1. The files themselves logos, packshots, lifestyle images and films, the Brand App film and its call to action
  2. The leading product as the vendor declared it, one per market
  3. A manifest of the submission which product each file belongs to, and which markets that product runs in

The earlier the content arrives, the more time there is to plan and execute the campaign with excellence — earliness and quality of execution go hand in hand.

What the vendor has to supply, and to what specification
AssetHow manySpecification
Brand logo1 per brand — white required, black optionalPNG, transparent background. Min 800×800px, ideal 1800×1800px
PackshotsUp to 3 per product, at least 1PNG, transparent, no shadows or reflections. Min 1000×1000px @300dpi, ideal 5000×5000px
Lifestyle imagesUp to 3 per product, at least 11080×1350px (4:5 portrait), min 1080px on the shortest side. JPG or PNG
Lifestyle videosUp to 2 per product, optional1080×1920px (9:16), MP4 (H.264), min Full HD, unwatermarked
Brand App video1 per product, required1080×1920px (9:16), MP4 (H.264), up to 10 seconds, min Full HD, unwatermarked
Call to action1 per product, requiredUp to 40 characters, in the language chosen for the Brand App (EN or ES)

Quantities are per product. The package sets how many products there are — three for First, two for Business, three for Economy.

The Brand App carries no brand reward: the free gift a traveller unlocks by collecting three stamps is Avolta’s.

A file in another common format — a JPG or SVG image, a MOV film — is converted in the browser before upload; PDF, AI, EPS, PSD and ProRes files are refused.

Content already delivered for the same product in an earlier quarter can be reused with one click — nothing is uploaded twice.

When each campaign's content is due
  • Q1 Escape to the Caribbean Nov 07 ’26
  • Q2 Bloom Into Summer Mar 02
  • Q3 The Ultimate Caribbean Summer Jun 02
  • Q4 A Caribbean Holiday Wonderland Aug 31

These are the dates vendors are given and held to. The link itself is issued when the deal closes, not when the window opens, so a vendor who signs early can start immediately.

Stage 3 · Store

Every File Already Has a Home

PRODUCTION TEAMS ONLY

Storage System

The moment a negotiation closes, the deal’s own brand and product list creates the folder structure in the Storage System — before the vendor is ever sent a link. The vendor uploads into folders that already exist and are already named.

  • Created by the deal, not by the vendor — a folder named from what a vendor types is a folder a vendor can invent; a typo makes a second folder nobody looks in. Built from the record, a submission lands in the right place or is refused.
  • A corridor and an archive — cloud storage holds the open quarter. Once the content-submission deadline passes, the marketing agencies download the content directly, and campaign production begins.
  • Production teams only — vendors upload through the form and never see the store. Negotiators read the deal, not the files.
  • Partial content counts — a brand whose sections are saved but not yet submitted shows as Partially Submitted, so production can start with what has already arrived.

Northgate Spirits Group · First · two brands, three products

2027-q1-alta-sierra/brand one — two products
submission.jsonthe manifest
logo/white and black
products/
alta-sierra-reserva-700/the leading product
photos/packshots IMG-01 to 03
social/images/
social/videos/
brand-app/hero/the MP4-APP video
alta-sierra-black-700/same structure inside
2027-q1-cayo-blanco/brand two — same structure

Isla Grande Rones S.A. · First · three brands, one product each

2027-q1-isla-grande/brand one — one product
submission.jsonthe manifest
logo/
products/
isla-grande-anejo-750/same structure inside
2027-q1-punta-brisa/brand two — same structure
2027-q1-marea-alta/brand three — same structure
One folder per brand and quarter — inside it, one folder per product, mirroring the sections of the intake form. Created the moment each deal closed.

Who does what at this stage?

  • Marketing operationsOwns the store: the space where each quarter's content lives, catalogued and ready for the agencies to download.
  • Production teamsRead the archive and work from it — the only people with access to the files.

What is handed to the next stage:

Stage 3 Storage System The quarter’s creative content archive
Stage 4 Production Two tracks, one archive

What travels with the quarter’s archive

  1. The catalogued content one folder per brand, every file in its place
  2. The manifest which product each file belongs to, and which markets that product runs in
  3. The three production lists — written by the record and used on the next stage, never retyped

Stage 4 · Produce

Where the Campaign Comes to Life

MARKETING & AGENCIES

Two Tracks, One Archive

The campaign is produced in two parallel tracks. Both use the same content the vendors submitted, and both follow the three production lists output from the previous stage.

TRACK 1

Campaign Production

The campaign itself — every communication and decorative element that brings it to life — outshop, in-store and online: airport media, gondola wrapping, floor stickers, mobiles, hanging banners, stand-alone banners, product displays, Avolta’s local social media timelines, the newsletters, the Reserve & Collect website and the Club Avolta app.

TRACK 2

Brand App Experience Build

From Q1 2027, the interactive experience a traveller reaches by scanning a product’s QR code on the shelf: the brand’s 10-second film, then a digital stamp for the campaign’s collection. Three stamps, from any three different products, unlock Avolta’s free gift with a qualifying purchase.

Built inside this platform, in System 4 — each product’s film and call to action come straight from the vendor’s submission; the agency sets the campaign’s look, and an administrator approves every Brand App before it goes live. No development queue.

TRACK 1

Campaign Production — the three production lists

The marketing agencies download the quarter’s archive from the Content Library and produce every touchpoint. Three lists guide them, built by the platform from the quarter’s record — each one opens on screen, downloads as Excel or prints, straight from the Content Library.

Brands & SKUs by Country

Supports all artwork development, showing which logos and which products go where.

One row per sponsored product — vendor, brand, SAP code, priority and logo type — with a tick for each market it runs in.

Brands & SKUs by Country: one row per product, a tick per market

A5 Display List

Details the contents of each product display to be created for each market — with each product’s Brand App QR code.

One tab per market: the product, its SAP code, the promo mechanic and the campaign’s call-to-action line in that market’s language, next to its QR code, which downloads ready for print.

A5 Display List: one tab per market, with the promo mechanic, the campaign line and the QR code

Video Loop List

Strategically mixes all sponsoring products into the video loops created for each market.

At least two loops per market, screen by screen: the fixed campaign and Club Avolta slots, with the sponsored products placed among them — priority first — each with its SAP code and promo mechanic.

Video Loop List: the loops of one market, screen by screen
  • The marketing agenciesDownload the quarter’s archive and produce every touchpoint, guided by the three production lists.
  • MarketingSteers by the dashboard. Nothing is briefed by hand — the lists carry which logos and which products go where.

TRACK 2

Brand App Experience Build

From Q1 2027, every sponsored product has its own QR code on the A5 display. Scanning it opens the product’s Brand App: five screens, with no download and no login. Along the way, the app collects the stamps that qualify the customer for the instant reward the campaign offers — three stamps, from any three different products, with a qualifying purchase.

Brand App screen 1: Meet the brand
1Meet the brand the product’s image, the brand’s name and the vendor’s call to action
Brand App screen 2: The film
2The film the brand’s 10-second film, muted and never cropped
Brand App screen 3: The stamp
3The stamp collected when the film ends — one per product
Brand App screen 4: The collection
4The collection three places, filled by any three different products
Brand App screen 5: The free gift
5The free gift unlocked by the third stamp, saved to the phone and shown at checkout

Scanning the same product again goes straight to the collection — it never earns a second stamp.

Where it is built: the Brand App Builder, inside the Content Library

A section of each quarter’s page in the Content Library, open only to administrators and the agency — internal teams see its Performance card. It already knows which products are owed a Brand App, and brings in each one’s film and call to action from the vendor’s submission. It holds four cards:

Brand Apps Status

Administrators and the agency

Every Brand App the quarter owes, one row per product, measured against the launch date: whether the vendor’s film and call to action have arrived, and whether each app is still in setup, approved or published.

Brand Apps Status: counts across the top, then one row per product

Campaign Setup

Filled in by the agency or an administrator

Done once for the whole campaign: the campaign logo (with an optional Spanish version), a palette image with its colours, a background for each screen and the colours of the three stamps. The free-gift box on the last screen takes its colours from the stamps on its own.

Campaign Setup: logo, palette, screen backgrounds and stamps

Brand App Builder

Built by the agency or an administratorApproved by an administrator

Each product’s film and call to action, put together with the campaign setup. Every Brand App opens in a preview on a phone screen, where the journey can be replayed as a first, second or third scan. Only an administrator approves it. The QR codes for the A5 displays are downloaded here too.

Brand App Builder: one row per product, with its preview and its approval
Brand App Preview: the app on a phone screen, before approval

Brand App Performance

Administrators and internal teams

Once the campaign is live: scans, different phones, completed collections and the completion rate, by market, followed by the brand and product rankings. It can be downloaded as Excel or printed. Scans are counted anonymously, and agencies do not see this card.

Brand App Performance: scans, phones and collections, by market, brand and product

One QR code per product per market, printed on the A5 display. Until its Brand App is published, a QR opens a “Coming soon” page — never an error.

Where it ends:

Stage 4 Production Artwork, social and the Brand App
Live The campaign goes live In the quarter it was sold for

Across every stage

Who Gets In and How

The user list is defined by the Marketing Director, based on the areas and jobs that interact at each stage of the campaign process. Access is controlled: it is given to those who actually execute each stage — which supports governance and the protection of the information.

  • AccountsCreated by the Marketing Director — there is no self-registration, and no login exists that she did not create.
  • LoginIndividual, never shared. Each person sets their own password on first use.
  • ChangesAny change of access is requested directly to the platform’s administrator — the Marketing Director.

Roles govern who may edit at each stage; reading is open — every stakeholder sees every market’s deals through the Negotiations Dashboard.

Where Everything Lives:

Nothing of the campaign lives on anyone’s computer. Everything submitted through any form — deals, brands, products, mechanics, content — is stored in the platform’s cloud database the moment it is saved, so every reader sees the same campaign at the same time, and no machine holds a private version of it.

  • The recordOne cloud database behind every form. It is reached only through the applications — no person opens it directly, which is what keeps every rule of the platform applied to every change.
  • Creative assetsWhat vendors upload lives in its own separate storage, apart from the commercial record. The production team and the administrator reach it; the agencies receive their downloads through links the platform issues, which expire on their own.
  • The Brand AppsA third space, public by design: it holds only the campaign set-up and the approved Brand Apps’ films and images, all of which end up on travellers’ phones. Scans are counted anonymously — nothing personal is stored.
  • The platform’s own filesA fourth space, separate from the other three — reachable by the administrator only.

If something looks wrong at any stage, it is escalated to the administrator, who investigates it with the platform’s build records — the person who found it never needs access beyond their own role.